A highly experienced AEC marketer, Sharon is a founding Principal of Pfeiffer and leads our business development, marketing and PR efforts. Since joining the firm in 1993 as Hardy Holzman Pfeiffer Associates where she was also a Principal, she has spearheaded the pursuit of new work nationwide for our bi-coastal practice, helping to reinforce and expand the firm’s reputation as a leader in arts, library and educational facility planning and design. She has served on the Performing Arts Committee of the International Association of Venue Managers, the Facilities Planning Academy of the Society for College and University Planning, and has held a variety of leadership positions within the American Library Association and Library Leadership and Management Association, heading committees and developing annual conference content. In addition to participating in the development of the firm’s business plan and strategies, Sharon oversees Pfeiffer’s marketing team, is involved in all proposal/interview efforts and interfaces regularly with staff at all levels in reference to networking and prospective client engagement. She has formalized and enhanced the budgeting and planning processes related to marketing and PR, and steers the crafting of the firm’s brand. Her firmwide responsibilities encompass marketing systems, website and social media, in addition to info technology.