Design is process, not a product . . .
We believe that the most successful and professionally rewarding projects emerge through an open design process purposefully externalized within the office.
All of our projects, regardless of scale, begin with a Visioning Session—an internal kick-off meeting, where the entire Principal group comes together with the team to discuss the key drivers of a project, focusing on our client’s aspirations, a site’s social and physical context, program requirements, budget parameters and other factors that may influence design, so that as a group we’re able to set the overall direction for the project.
In-house charrettes, workshops and pin-up sessions encourage engagement and participation in the creative process.
Team structures blend professionals at varying levels of experience and provide a solid framework for mentoring, continued professional development and personal growth.
Achieving the quality of the built environment exemplified in our work and envisioned by our clients can only occur through a process of collaboration, creativity and careful planning. By conducting day-long or multi-day workshops, student/ community forums, user interviews and research via social media, we gain an in-depth understanding of our clients’ aspirations, culture and core values, laying the foundation for our work.
Core-team continuity—from projects’ inception to completion– ensures that the design intent established early on in a project is continued through to its implementation.
While we employ Business Information Modeling (BIM) tools, we continue to build physical study models. Used as tools in-house as well as with our clients, these models allow us to quickly test a variety of options, exploring in real time the implications of each.