As Principal and business development leader for the firm for over two decades, Sharon engages in the building and maintenance of client and consultant relationships on a firmwide basis, working closely with practice leaders to reinforce and expand the firm’s reputation as a leader in arts, library and educational facility planning and design. Participation in a wide variety of industry associations and events deepens her understanding of hot topics, useful benchmarks and new challenges to which Pfeiffer can contribute its expertise. She has served on the Performing Arts Committee of the International Association of Venue Managers, the Facilities Planning Academy of the Society for College and University Planning, and has held a variety of leadership positions within the American Library Association and its Core Division, heading committees and developing annual conference content. In addition to participating in the development of the firm’s marketing systems, business plan and strategies, Sharon oversees Pfeiffer’s marketing and PR team steering the crafting of the firm’s brand across digital and print platforms, is involved in proposal/interview strategy and team building, and interfaces regularly with staff at all levels in reference to networking and prospective client engagement.